Yıldız Entegre — User-Centered Product Page Design
Kalm Works redesigned Yıldız Entegre's product pages with dealer locator, measurement calculator, and immersive color display to maximize conversions.
The Challenge
In the home improvement and interior materials sector, the product page is the single most consequential conversion surface a brand controls. Consumers making decisions about flooring and skirting boards need to visualize the product in their own space, calculate quantities accurately, find a nearby dealer, and access technical documentation — all without leaving the page or losing confidence. Yıldız Entegre, Turkey's largest integrated forest products manufacturer, had the product depth and quality to lead the market; what was needed was a digital product experience capable of matching that ambition. A fragmented, feature-sparse product page was leaving meaningful engagement — and revenue — on the table.
Our Approach
Kalm Works approached the redesign as a conversion-focused UX exercise grounded in the specific decision-making psychology of home improvement shoppers. We consolidated six distinct user needs — dealer discovery, quantity planning, color visualization, application tool access, certification review, and product comparison — into a single, scroll-optimized page architecture. Every feature was designed to reduce friction at a different stage of the purchase funnel, from early inspiration to final purchase authorization. The result is a product page that functions as a complete sales environment, not merely a catalogue entry.
Key Features Designed
Dealer Locator Integration: A prominent 'Find a Dealer' entry point enabling customers to locate authorized Yıldız Entegre stockists instantly — reducing drop-off at the critical moment of purchase intent.
Measurement & Quantity Calculator: An interactive module allowing users to input room dimensions in square metres and instantly receive accurate parquet and skirting board quantities, eliminating estimation anxiety and over-ordering.
Immersive Colour Visualisation: A three-panel visual display presenting the product colour in two detailed product shots alongside a complementary nature-inspired lifestyle image, giving customers the confidence to choose finishes remotely.
Single-Click Application Access: Direct deep-links to Yıldız Entegre's three core digital tools — virtual showroom, parquet selector, and the 'Snap, Select, Apply' AR feature — embedded within the product page context.
Professional Documentation Hub: High-resolution asset downloads and certification documents accessible in-page for architects, interior designers, and specification writers who require verified technical data.
The Result
The redesigned product page established a new benchmark for digital product experience in Turkey's interior materials sector — transforming a passive catalogue page into an active, multi-functional sales environment. Customers now move through every stage of their decision journey without leaving the page, while architects and professionals gain the technical access they require in a single destination.
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From UX strategy to final build, we design digital product experiences that turn browsers into buyers.
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