Safiport & Hull City - A Powerful Partnership

Sports sponsorship is one of the most powerful tools in a brand's marketing arsenal — and one of the most demanding to execute well. When Safiport, Marmara's gateway to the world, secured the back-of-shirt sponsorship of Hull City AFC, one of England's Championship division clubs, the opportunity was significant: stadium LED advertising at MKM Stadium delivers brand impressions to tens of thousands of live match attendees per game, multiplied across broadcast audiences and digital highlights. The challenge was to ensure that Safiport's visual presence at the stadium was not merely a logo placement, but a bold, coherent brand statement worthy of the international stage — one that would communicate the port's global ambitions to a diverse British and European football audience.

Kalm Works designed the complete suite of Safiport advertising visuals for the Hull City partnership, with specific optimization for LED stadium display formats at MKM Stadium. Sports marketing creative must function at a glance — in the fleeting seconds a camera sweeps across LED boards during live broadcast, a brand has one opportunity to register. Our design approach prioritized visual impact at distance, high legibility under stadium lighting conditions, and a brand narrative that transcended the logistics sector to speak the universal language of ambition and global reach. The creative system was built to be flexible across all partnership activation touchpoints — from stadium perimeter boards to co-branded digital content.

Safiport's brand now reaches thousands of Hull City fans and broadcast viewers every match day at MKM Stadium, projecting the port's global ambitions on an international sporting stage. The partnership marks a milestone in Safiport's brand strategy — demonstrating that a maritime logistics leader from Turkey's Marmara region can compete for attention and association alongside global names in one of the world's most watched football leagues.