Ağacın İzinde – Blog & Digital Marketing
Kalm Works grew agacinizinde.com through SEO and Google Ads strategy, connecting Yıldız Entegre's wood and design blog with its ideal audience at scale.
The Challenge
Yıldız Entegre — one of the world's top ten forest products companies and among Turkey's thirty largest industrial enterprises, with seven production facilities and a daily board production capacity of 12,000 cubic meters — had built something unusual: a genuine editorial platform dedicated to the world of wood, nature, and design. Agacinizinde.com covers the full breadth of this universe, from breaking industry news to architect interviews, from interior design inspiration to in-depth dialogues on sustainability and craft. Yet even the richest content fails without distribution. The challenge was a classic content marketing problem: a high-quality editorial asset existed, but it needed a systematic organic search strategy and targeted paid amplification to reach the architects, designers, and design-minded consumers who would value it most.
Our Approach
Kalm Works took on both the technical stewardship and the growth marketing of agacinizinde.com. On the maintenance side, we ensured the platform remained technically healthy — fast, indexed, and editorially current — removing friction between the content team and their audience. On the growth side, we executed a multi-channel digital marketing strategy combining SEO and Google Ads. SEO work focused on keyword architecture aligned with the search intent of the design and architecture community: identifying high-value informational and navigational queries, optimizing existing content for featured snippet capture, and structuring internal linking to build topical authority around wood, materials, and sustainable design. The Google Ads strategy complemented organic efforts with targeted campaigns designed to reach professionals and enthusiasts actively researching relevant topics — maximizing content ROI by placing the right articles in front of the right people at the right moment in their decision or inspiration journey.
How We Grew the Platform
Technical audit & ongoing maintenance: conducted a full technical SEO audit, resolved crawlability and indexing issues, and established a maintenance cadence to keep the site performant and up to date.
Keyword research & SEO strategy: mapped search demand across the wood, design, architecture, and sustainability verticals — building a keyword strategy that targets the exact queries Yıldız Entegre's audience types into search engines.
On-page optimization: optimized metadata, heading structures, internal links, and content formatting across key site pages to improve organic ranking signals and click-through rates from search results.
Google Ads campaign management: designed and managed targeted search and display campaigns to amplify high-value content, drive qualified traffic, and reach design and architecture professionals outside the organic funnel.
Content updates & editorial support: kept the blog editorially current by supporting content updates and ensuring that new and existing articles were structured for maximum search visibility and reader engagement.
The Result
Through the combined force of technical SEO, organic content optimization, and targeted paid campaigns, agacinizinde.com reached the professionals and enthusiasts it was built for — connecting Yıldız Entegre's world-class editorial investment with the architects, designers, and design-minded readers most likely to engage with and share it. The platform now functions as a genuine thought leadership asset for Yıldız Entegre, reinforcing its authority in the global forest products industry through content that educates, inspires, and builds lasting brand affinity.
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