Turkish Airlines Unveils 'Turkish Airlines Red' with Pantone
Turkish Airlines has entered into a landmark partnership with the world-renowned Pantone Color Institute. This collaboration was carried out to emphasize the brand's global growth and strong identity. The red that has become synonymous with Turkish Airlines now has an official name: 'Turkish Airlines Red.'
The Significance of the Collaboration
This shade now officially represents the brand's dynamic character and the warmth of Turkish hospitality. The partnership was timed alongside significant milestones for the airline — including the launch of flights to Melbourne and the expansion of its network to 6 continents — demonstrating the brand's determination to connect cultures, people, and destinations.
Voices from the Partnership
“Our collaboration with the Pantone Color Institute is an important milestone in the development of our brand.”
Laurie Pressman, Vice President of the Pantone Color Institute, noted that this red shade expresses the airline's expanding horizons and its desire to open up to the fullness of life. Officially naming a brand color is a powerful signal of identity maturity — and for Turkish Airlines, 'Turkish Airlines Red' now becomes a globally recognized asset that travels with every flight.