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InsightsDesign

Our UX Design Process: From Research to Pixel-Perfect Screens

AuthorKalm Works
DateJanuary 20, 2025
Reading Time9 min

Go behind the scenes of Kalm Works' UX design process — from user research and wireframes through to prototyping and developer handoff.

Good Design Is a Process, Not a Gift

Great user experience is the product of a rigorous, repeatable process — one that centres the user at every stage, tests assumptions early and often, and translates genuine insight into interfaces that feel effortless.

A design team collaborating around a whiteboard covered in user journey maps and sticky notes
Discovery workshops are where the real design work begins — long before any screens are drawn.

Why UX Investment Pays for Itself Many Times Over

$100Returned for every $1 invested in UX design
400%Potential increase in conversion rate with better UX
88%Of online consumers less likely to return after a bad experience
50%Reduction in development rework when UX is validated before build

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Don Norman, The Design of Everyday Things

Our Five-Stage UX Process

1

Discovery & Research — We conduct stakeholder interviews, user interviews, competitive audits, and analytics reviews to build a clear picture of user goals, pain points, and the business context.

2

Information Architecture & User Flows — We map out the structural logic of the product: what content exists, how it relates, and the optimal paths users should take to accomplish their goals.

3

Wireframing & Low-Fidelity Prototyping — We sketch and wireframe layouts rapidly, focusing on hierarchy, spacing, and interaction logic without colour or polish.

4

High-Fidelity Design & Interaction Prototyping — The validated wireframes are brought to life with the brand's visual language: colour tokens, typography, iconography, and motion design.

5

Developer Handoff & QA Support — We deliver a structured Figma file with all components, design tokens, spacing specs, and interaction notes.

Design Tokens: The Bridge Between Design and Development

One of the most impactful improvements we have made to our handoff process is the adoption of a structured design token system. Design tokens are named variables that store visual decisions in a format that both designers and developers use as a single source of truth.

css
:root {
  --space-1: 4px; --space-2: 8px; --space-3: 12px; --space-4: 16px;
  --space-5: 24px; --space-6: 32px; --space-7: 48px; --space-8: 64px;
  --text-xs: 0.75rem; --text-sm: 0.875rem; --text-base: 1rem;
  --text-lg: 1.125rem; --text-xl: 1.25rem; --text-2xl: 1.5rem;
  --leading-tight: 1.25; --leading-normal: 1.5; --leading-relaxed: 1.625;
  --radius-sm: 4px; --radius-md: 8px; --radius-lg: 12px; --radius-full: 9999px;
  --shadow-sm: 0 1px 3px rgba(0,0,0,0.08);
  --shadow-md: 0 4px 6px rgba(0,0,0,0.07);
}

The Human Element That No Tool Can Replace

Tools evolve but the core of great UX remains stubbornly human. It is the ability to sit with a user who is frustrated by a flow and genuinely listen — not for confirmation of what you already believe, but for the unexpected insight that changes everything.