Öger Kimya - Branding

Öğer Kimya – Branding

Öğer Kimya is a leading brand in the chemical industry, known for its production strength, quality standards, and environmental sensitivity. At Kalm Works, we conducted a comprehensive branding process to make Öğer Kimya’s brand values more visible and stronger. Our goal was to create a professional brand identity that reflects the company’s sectoral strength and vision.

Corporate Identity Guide
The foundation of our branding process was to develop a consistent and modern visual system reflecting Öğer Kimya’s values. The logo we designed, the chosen color palette, and typography were structured to support the brand’s technical, environmental, and trust-focused stance. These elements allowed the brand to present a cohesive appearance at every touchpoint. The corporate identity we created was developed for use across a wide range of materials, from office communication tools to digital platforms.

Branding Efforts
We developed strategies to strengthen Öğer Kimya’s position in the sector and restructured the brand identity. In addition to visual language, the brand’s messaging, communication tone, and overall consistency were redefined during this process. Promotional materials, communication documents, and visual content were designed to be applied across all brand touchpoints. This helped Öğer Kimya build a stronger, more reliable, and memorable connection with its target audience.

Website Work
As part of the digital side of branding, a web interface was designed to support Öğer Kimya’s new identity. A clean, user-friendly, and mobile-responsive structure fully compatible with the brand’s visual and content style was developed. Thus, Öğer Kimya’s innovative stance in the sector was consistently represented in the digital environment, significantly increasing brand awareness online.

Consulting Services
Throughout the branding process, we provided strategic consulting to Öğer Kimya, guiding them in brand positioning, target audience analysis, and competitor evaluation. Based on the analyses, we created a communication strategy that helped the company position itself more effectively in both existing and potential markets. Strategic steps necessary for the sustainable growth of brand value were planned with a detailed roadmap.

Result: Strong and Professional Brand Identity
With this comprehensive branding project by Kalm Works, Öğer Kimya strengthened its sectoral stance and gained a strong, reliable, and consistent brand identity across both digital and physical platforms. Thanks to the new brand structure, the company is now better equipped to advance confidently toward its long-term goals.